Our work » Maxxis UK

A truly global solution.

Maxxis are the 9th largest tyre manufacturer in the world, providing tyres across all sectors of the market place.

Astute Media have worked very closely with Maxxis over the past 5 years, helping to develop a truly global digital strategy. This has now been adopted by a number of key markets across the world. One of the many challenges was helping Maxxis stakeholders to understand the opportunity presented by the digital channel and to implement an infrastructure which enables consistency for the Brand and flexibility within the local marketplace.

Some of the solutions we have implemented:

  • Development of a global digital strategy
  • Global brand website – Umbraco based Azure Cloud installation running multiple country Brand websites. Global Central Database hosted in Microsoft Azure cloud feeding tyre data, sponsorship and event data to all brand websites.
  • Tyre labelling reference web app tools.maxxis.eu
  • Brand Centre – Sharing brand assets
  • SEO programme

This year will see Maxxis developing the Brand website further with new asset management tools to allow for greater global marketing consistency.

Call us for more information on 0121 546 0090.

Project Details

  • The Client: Maxxis UK
  • We did: Website design / Digital marketing
  • Date: Since September 2012 - Work in progress...
  • Visit site: www.maxxis.co.uk

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