You may have heard of Google AdWords or Google Ads as it is now called, but do you know what it is and what does it actually do? The chances are you have probably come into contact with them while browsing your favourite websites.
Posted Monday, July 8, 2019
In simple terms, Google Ads is an online advertising platform developed by Google but it is far much more than its simplistic description. It is a vital tool in marketing your business, products and services and can really help put you on the map as part of your overall digital strategy. Google Ads is a vast network with millions utilising the various options in order to maximise their return on investment for advertisements.
As you can see the outcome is something like above, which will be familiar with most people searching using Google. Something like a simple search can really have an impact on the number of potential customers getting in touch with you directly. Google’s Search Results Page (or SERP) is split into two basic, paid and organic. Paid adverts appear at the top of the search and are specifically targeted to meet the needs of the search or to provide a solution to their problem.
The way Google Ads runs these advertisements is on Pay-Per-Click system often referred to as PPC. This essentially means you only pay for your advert when the person searching clicks on the advert link. Organic results usually appear below the top resulting PPC adverts and in the column to the right of the main results. Organic results on Google are dependent on a number of factors within Google’s ‘secret’ algorithm(s). These include how many clicks the site has received, traffic, social media sharing, links posting, mentions and more.
It’s important to note though that Google paid Ads do not directly affect organic ranking, although there is much discussion in the SEO the world as to whether there is any effect. However, there are some caveats such as if you have been running a PPC campaign and then switch to organic advertising, it may bolster your rankings in the organic search results. While Google Ads might seem pretty self-explanatory it can get complicated. Our advice is pretty simple. Contact a Google Specialist marketing agency who can guide you through the process directly. They are the best people to speak too and can provide advice on costs, SEO and more in order to help decide whether you do more PPC ads or develop your organic ads.
Our advice is pretty simple. Contact a specialist Google Partner (click to find out more about Google Partners who can guide you through the process directly). They are the best people to speak too and can provide advice on costs, SEO and more in order to help decide whether you do more PPC ads or develop your organic ads. It just so happens that here at Astute Media we are registered Google Partners and so we can help you.