All our work is devoted to helping our clients engage more effectively with their target audiences. To do this we get to know our clients’ businesses and by understanding their purpose help them to achieve their objectives.
We do this by operating a unique 3Cs approach:
In this first stage, our mission is to gain a greater understanding of your business, your goals, your challenges, your competitors and your target audience.
This research is crucial to allow us to develop a digital marketing and communications strategy that is bespoke to you, with a core emphasis on your ROI.
We will help establish your brand identity, develop guidelines and brand strategy. This will ensure that we understand you as a brand and the message, perception and tone of voice you want to convey.
Finally, through knowing your business objectives, we can employ appropriate metrics and KPIs to confirm that our chosen strategy is the boost your brand needs.
We will build the foundations of your concept so you can start to develop how your business will begin connecting with your customers.
An enterprising business doesn't just communicate with its customers, it connects. This is achieved by engaging and influencing its audience, and addressing their hopes and concerns.
Connect, the second stage of our 3 C's framework, is designed to do just that.
We will launch your activity using specific channels, content and tactics. We'll implement a media plan including creative and paid activities. We then devise a connection strategy so that you engage with your audience at the right time and in the optimum manner, to pull people towards your brand.
You can read more about how we have helped others using this approach in our blog.
Together we've plotted your destination. Now it's all about control. An iterative process of continuous analysis, measurement and reporting.
In this third stage we track your activities and extract core facts from identified patterns, results and trends. Then we suggest improvements.
An important aspect of monitoring performance is long term tracking. Over time you can compare against past results and against KPIs which will reveal consumer trends and patterns.
We also measure various actions, positive or negative, to help improve future values.
We use attribution modelling to equate the value of different marketing channels. Taking account of assisted conversions we will reveal successful outcomes and highlight the consumer journey to conversion.
When you're with someone who knows the ropes, it's plain sailing.