What are the benefits of social media marketing?
- Social media allows marketing campaigns to have a wide reach, instantly and on the go
- It can boost traffic and SEO ranking - social media channels can bring in more traffic and they can appear in search engine results that increase your brand’s visibility
- It can increase brand loyalty and awareness – social media is about relationship building
- It can provide a customer service – social media conversations can be done in ‘real-time’, meaning you can communicate with your customers quickly and efficiently
- Social media can increase sales – use these channels to advertise your products/services quickly and take advantage of social media’s widespread reach
- Understand your customers better with social media– it is known customers often take to social media to chat about your brand, understand their preferences and your company’s sentiment
- Track your competitors so you can stay ahead of them!
- Social media is an affordable way to market your business – you can do a lot with a little budget
- Target your audience – social media tools allow you to choose a specific audience OR a wide audience, allowing you to reach new customers constantly
- Social media humanises your brand
