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Why Social Media Training for Business Matters

Social Media can be a minefield for businesses of any size. The larger businesses may struggle with control and devoting the correct resource to it where as a smaller business may not be sure where or how to engage with their target audience on any of the multiple social media channels available.

Posted Wednesday, October 28, 2020

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Social media should have its own strategy within any business, whether it is to stay away from it or spend a massive budget ensuring that you are all over every channel. This is where the problem comes in; trying to strategize when you may not be sure where and when you need to be in this realm.

One solution is to outsource this to an external agency, and we are obviously more than happy to help there, but sometimes budget restrictions may scupper this route. So what else can you do…how about training up your staff and managing it in-house?

There are a number of reasons why this makes sense in these current times…

Staff Development

Maybe you are working towards an ‘Investor In People’ status or pride yourself on the manner in which you help to develop your staff. Either way training them in social media means that you can harness their existing skills with newly found Social Media marketing skills.

Staff Morale

In these uncertain times, what can be a better indicator of how much you value your staff than resourcing some training for them, showing them that you value them and want them to be a part of things going forward.


Most training of this sort can take place online over Zoom or MS Teams. You don’t need to fork out for expensive nights away in hotels.


If you train your internal teams, moving forward, you will have complete control over your social media channels. There is nothing better than motivated, loyal staff, who know the culture  and values of your brand representing you in the online environment.

Engaging Mindset

Rather than just throwing things at your customers and expecting things to stick, trained social media managers will engage with the target audience and listen to what they have to say. This could provide invaluable feedback about any products and services, ultimately helping to shape the future of the business.

Ongoing Support

Any decent training providers will not just take you through the theories and best practices, but they will also help you in the long run. They will be there to answer questions and engage with you. Show you how to get the most of your social channels. At Astute, in all that we do, our first aim is gain an understanding of your business and what is important to you. This ensures a truly targeted training session maximising your chances of success.

Social Media Training Online

In these current challenging times is it also worth noting those facilitators that can provide online training sessions so that you do not have to worry about social distancing in a training room. If you can do it from the comfort of your own home, even better!


If you want to know more about our Social Media Training for Business sessions at Astute Media please don’t hesitate to get in touch.  You can also read more about our courses below.

We currently have 4 courses available with more on the way...