Lloyd's Register Quality Assurance (LRQA) is a world leading independent provider of Business Assurance services including management system certification, validation, verification and training to bespoke and international standards and schemes.
Having initially been engaged to carry out a Digital Audit to review how well digital channels were being utilised, Astute Media are now involved with supporting and implementing LRQA’s digital strategy.
Delivering training programmes on Search, PPC and Social Media marketing, Astute Media have helped develop the in-house skill sets of the marketing team, whilst ongoing consultancy work supports high-level delivery of the digital strategy. PPC campaign delivery and integration of digital campaigns with offline activities are examples of executing and engaging strategy going forward.
Lately, Astute Media have developed website tools to facilitate surveys and customer interaction along with a free online tool designed to engage customers and generate sales leads.