Maxxis are the 9th largest tyre manufacturer in the world, providing tyres across all sectors of the market place.
Astute Media have worked very closely with Maxxis over the past 5 years, helping to develop a truly global digital strategy. This has now been adopted by a number of key markets across the world. One of the many challenges was helping Maxxis stakeholders to understand the opportunity presented by the digital channel and to implement an infrastructure which enables consistency for the Brand and flexibility within the local marketplace.
Some of the solutions we have implemented:
This year will see Maxxis developing the Brand website further with new asset management tools to allow for greater global marketing consistency.