Polaris Britain distributes a range of power sports, all-terrain vehicles, and off-road innovations for recreation and utility markets through a dealer network across the UK.
Our challenge was to find a way in which the Polaris dealers could improve their digital and social presence, that would be both cost-effective and mutually beneficial. The objective was to get the dealer network maximising social media channels.
We established that the best way forward was to create an online training course that would be accessible regardless of a dealer’s skill level and could be delivered at scale. The course would supply at least one new skill or piece of knowledge they could take away and implement into their existing digital and social media marketing strategies.
The course was designed with four core elements.
Dealers were invited to book onto courses through telemarketing to ensure maximum take-up.
"Thank you, for the course. You have answered many questions I have had for years!“
"Very informative with great tips on how to better Facebook content/posts. Good to know about free services that can be used and shown how to use."