Trust Group UK is a Volkswagen and Skoda dealership. The company was established in 2006 and is based in various locations across the Midlands. Their company philosophy is to centre their customers upon everything they do and to deliver excellent customer care.
Astute Media has designed a new website for Trust Group UK, which took five months to construct. The new site now integrates with Manheim Automotive Services, Auto Trader and Exchange & Mart.
To keep in line with their philosophy, we have designed a website that is very user-friendly. This is to encourage users to visit and interact with the site, as one business goal was to drive sales of new and used cars.
We provide ongoing SEO assistance for Trust Group. This entails a monthly meeting to discuss the previous month's stats and where we believe the site can be enhanced. We have recently focused on improving local rankings. By concentrating on local organic performance, we have increased the number of local customers to the three locations.
More of our ongoing work largely focuses on the website, which consists of technical and content support. We are consistently checking that the site works correctly and efficiently. We are also regularly updating the content of the website, so it always displays the correct information. These are important factors in delivering outstanding customer service.
Also To give their staff a better understanding of their customers, and to enhance their customers’ experience, we used our extensive knowledge of the sector to design a programme that rewarded customers for their loyalty. Through regular online and offline communications, increasing the number of times that customers visited the dealerships during their vehicle ownership, thus maximising repeat business.
Our work with Trust Group UK is ongoing, as our relationship with them continuously grows. We have more plans for them in the future!