Marketing Training Courses

AI
for Businesses

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Learn how to use AI in your organisation to improve decision-making, productivity and innovation.

Understand how to use AI efficiently.

Discover how to use AI tools and techniques to save time, improve decision-making and drive business growth — no technical background required.
Half day workshop - £175 online course

“The practical session on prompts was a game-changer — we’re already seeing time savings across the team.”

What you get with our course

While most courses explain what AI can do, this session focuses on how to integrate it successfully. You’ll explore real-world tools, test AI platforms, and build a practical understanding of where and how AI can improve your business. From governance to prompts, this course gives you the strategic framework to adopt AI with confidence.

Whether you're just starting to explore AI or looking to sharpen your approach, this course offers accessible, jargon-free guidance with immediate takeaways. You’ll gain hands-on experience and leave with the clarity and confidence to start using AI tools across your business — no coding required.

What you will learn

  • Automate tasks and unlock cost savings
  • Improve productivity across teams and systems
  • Make smarter decisions using real-time data
  • Drive innovation through strategic AI use
  • Understand ethical considerations and governance

By the end of the session, you’ll understand where AI can add the most value in your business and how to get started. From strategy to implementation, you’ll have a clear roadmap for using AI tools confidently, ethically, and effectively — whatever your sector or size.

This course covers

  • What is AI?
  • What are LLMs (Large Language Models)?
  • The benefits of using AI in your business
  • A look at the latest AI tools and platforms
  • Practical session: mastering prompts
  • Where AI is impacting business operations

Who should attend?

  • Business owners looking to improve efficiency
  • Decision-makers wanting better insight from data
  • Leaders exploring automation opportunities
  • Teams investigating AI for innovation and growth
  • Anyone responsible for operational performance or strategy