Marketing Training Courses

Generative AI
for Content Creation

Visual content

Discover how to use AI tools to generate quality content faster — from blogs and emails to graphics and video — without starting from scratch every time.

Understand how to use AI efficiently.

Learn how to use Generative AI tools to speed up content creation — from writing blogs and emails to producing images and video. Cut through the hype and focus on what works.
Half day workshop - £175(+VAT) online course

“I was stuck in a cycle of spending hours writing content. This course showed me how to use AI tools to generate ideas, speed up writing and create visuals — without losing that human touch.”

What you get with our course

Generative AI is changing the way content is created — but with so many tools and opinions out there, it’s hard to know where to begin. This course gives you a clear starting point, showing you how to use AI to support your content goals while keeping full control of your tone, brand and message.

You’ll explore real-world use cases, try out the leading platforms hands-on, and understand the difference between Generative AI and other types of AI tools. We’ll also cover where AI fits into your existing process, what to look out for, and how to apply it responsibly — no tech jargon required.

What you will learn

  • What Generative AI is — and how it differs from other AI tools
  • How to create written content, graphics, and video using AI
  • Where to use AI in your content workflow
  • The ethical considerations of using AI in marketing
  • Hands-on practice with leading Generative AI platforms

You’ll leave with a clear understanding of how Generative AI can support your content goals — and how to use it with purpose, not just for the sake of it. Whether you’re short on time or ideas, you’ll learn how to create faster without compromising quality.

This course covers

  • What is Generative AI?
  • What content can you create using it?
  • Key platforms and what they’re best at
  • Ethics of using AI in marketing
  • Practical tasks: creating content using AI
  • How to apply it in your own workflow

Who should attend?

  • Marketers looking to speed up content production
  • Business owners managing content themselves
  • Teams aiming for more consistent messaging
  • Anyone curious about using AI to overcome creative blocks
  • Professionals who want to work smarter, not harder, with AI tools